Adweek posted an article listing the 30 "freakiest" television commercials of 2010. I believe getting a reaction out of the audience in any way is a positive for brand awareness. Although you may not be gaining a costumer from the initially viewer, the individual is bound to spread the word. If the company or organization stirs up emotion through their advertisement it will get people talking. They will ask their friends if they have seen the commercial or play it for them on youtube. The top 30 commercials varied significantly. One was for Snickers while the number 1 video was a commercial for PSA's National Domestic Hotline.
It is difficult to think of a serious, horrifying topic such as domestic abuse as "freaky." It certainly is a scary and sensitive topic to discuss and put air on television but it does not belong have the same "freaky" humor as the Sony Playstation commercial with a baby walking around with a grown man's body. While I am uncertain about calling the PSA advertisement "freaky" I do believe it could be effective. Much like commercials with horrifying images and clips to donate to starving children in poor areas, I believe throwing something serious yet disturbing in an audiences face can be effective. Although it may not be pretty, it is the truth.
Some of these "freaky" commercials gave me a good laugh so I hope you enjoy as it may bring back memories.
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