The Peruvian Cancer Society sends a
powerful message with this advertisement.
When I saw this commercial for the first time, I did not know what to
expect. As the street performer shows
off his tricks, I was intrigued to view what the commercial was
advertising.
This commercial was shown to my
Multicultural Public Relations & Advertising class by a woman who studied
advertising in Peru. This
advertisement is simple, which is why I believe it is effective. There are no words spoken yet the music
helps send the message the Peruvian Cancer Society is trying to get
across. The commercial is filmed
in black and white, which compliments the emotional appeal.
There is no magical cure for cancer,
however I believe this organization is displaying that with support, commitment
and donation they can fight the fatal disease. The Peruvian Cancer Society can bring smiles to their patients’
faces. I can only hope one day in
the future it will be this easy.
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