Ford has been manufacturing cars
since the early 1900s. It would be rare to find someone in the United States
that has not heard of the established corporation. Ford has branded an image over many years and people know
what to expect when they purchase one of their vehicles. When a company has
established themselves they can experiment with different approaches in their
advertising.
In this series of print
advertisements, Ford is appealing to the public interest. Checking a phone
while driving, whether it be for texting, calling or checking email has
increasingly become a problem.
Ford is not trying to criticize Facebook, Twitter or Gmail in these ads
but rather point out using these websites while someone is behind the wheel is
not a smart idea nor is it legal. It is a smart approach for Ford to use
the logos of the social networking websites because of the immense popularity
they receive.
Ford reaches out to a larger
audience with these advertisements.
They demonstrate that they are not only trying to sell their cars but
they are selling a reputation. The
company displays they care about the people driving the cars they sell, not
just the amount of money that is being made.
No comments:
Post a Comment