As you may all know the day after
Thanksgiving is historically known for sales that attempt to blow the
consumers’ minds. Target has
developed an advertising campaign with comedian Maria Bamford to act as a Target
super fan looking to take full advantage of the two-day sale.
Target has done well with these
commercials using humor while addressing the key points about the sale. Using
the Rocky soundtrack and dressing the actress in a Christmas themed jump suit
adds a nice touch. It is also
smart they show her preparing her workouts inside the store just to make the
connection. My favorite part of
the commercial is when the spokesperson is doing crunches on the red ball
outside the store. As far as I am
aware those red balls are placed outside every Target store and it makes a
direct humorous association.
I found this advertising campaign
interesting considering a week ago on the radio I heard Target is enforcing a
no running policy during the two-day sale. It is amusing that such rules need to be put into effect,
however due to past incidents they should be legally obligated to address the
issues. I do not know how Target
plans to stop people from running but it sounds like they will need to hire
some lifeguards similar to my childhood swimming pool. This being said, it is interesting
Target portrays the woman running and training for the sale but it is most
likely just for comedy.
For all of you looking to take
advantage of sales this holiday season, have fun and be safe!
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