After watching numerous Google
Chrome commercials I was impressed by the collection but “Dear Sophie” stood
out as my favorite. Although this
may insult my manliness, I cannot watch the commercial without a smile on my
face and getting chills through my body. The advertisement touches every
emotion from when the little girl is smiling ear to ear to sobbing crying. It is heartwarming to view the father’s
love and care for his daughter as she grows older.
Google does a wonderful job of
portraying how easy it is to use chrome as they literally illustrate the
appropriate buttons to press. As
they chronologically show Daniel Lee create his account and discover more
aspects Chrome has to offer the audience becomes more intrigued in how much the
program has to offer.
Google makes everything very simple
and is continually growing in multiple different aspects. They express the tagline “the web is
what you make of it.” Google
Chrome offers the ability to use other websites and bring it all into one. Through this specific “Dear Sophie” ad
I believe Google demonstrates how anyone can use the site. It is inspirational and certainly pulls
at emotions. I believe the target
audience would be parents ranging from about 25-45. Many young adults may be more familiar with using different computer
networks such as youtube, gmail, blogspot and iPhoto and Google wants to show
the older generation how easy it is to develop new projects and ideas.
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