Children are suffering around the
world everyday and the number of casualties is drastically increasing. Global Angels is looking to generate a
strong group of people that can respond to the needs of suffering
children. Founder Molly
Bedingfield exclaims everyone can be an “angel” and help inspire a new
generation.
The video portrays a creative
guerilla marketing strategy. If
someone is in need of assistance right in front of an individual’s face they
will most likely help out.
However, most individuals will try to ignore suffering around the world
as long as it doesn’t directly interfere with their everyday life. It is important to look out for
yourself but it is also good to realize your blessings and recognize the
suffering going on in the world we share.
I am certainly victim of getting caught in my sheltered bubble as
well.
It is difficult to watch
commercials that show graphic images of children suffering from poverty and
famine. Often people’s first reaction is to turn the channel in order to not
deal with the reality. Global
Angels’ approach with this marketing technique may also try to make people feel
guilty but I also think it makes individuals think in a different way. Everyone is busy. That is life. We can take a second out of our day to help someone pick up
their groceries and we can take a second to donate to people to a community
that is suffering in a much greater way.
Check out Global Angels for yourself: http://www.globalangels.org/
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