While the NBA is disappointing fans
everyday Derrick Rose among other athletes are still finding ways to make extra
cash. Considering I am a Chicago
Bulls fan I may reveal some bias but I think this advertisement by Adidas is
extremely clever and well thought out.
As Derrick Rose enters the stadium he takes the characteristics of a
bull in a bullfight. Unlike a traditional bullfight the crowd appears to be
cheering for the bull. The matadors attempt to catch Rose as we dribbles
through the arena. Derrick Rose
could be considered the best ball handler in the NBA and he is fascinating to
watch as he gracefully moves in this commercial.
When Rose successfully dunks the
ball in the end the audience begins to throw Roses which correlates to a traditional
bull fight as well as the athlete’s last name. The camera focuses in on the shoes they are attempting to
sell, however I believe the only mistake Adidas makes is not mentioning the
name of the shoe. Consumers should
be able to watch this commercial and say I want Derrick Rose’s adiZero by
Adidas. It provides a link to the
company’s Facebook page, which is cleaver because they keep the audience engaged
however they still should mention the shoe name.
Hopefully these shoes will be shown
in the spotlight this year and we will not miss an entire year of
basketball. After a wonderful,
exciting season last year the NBA needs to get things rolling before they lose
too many fans.
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